In the era of mobile Internet, the marketing department of traditional enterprises has suffered.
Especially those 2B enterprises that follow the traditional channel sales model have absolutely no sense of the operation mode of new media. Friends and businessmen have established WeChat public accounts and video accounts, then quickly recruit troops, find someone to bring the editor over, and also set up a public account, and send a few short videos to introduce products and company information.
The number of readings is the KPI indicator of the editor. If you don’t ask for 100,000+ articles, you have to be stronger than your friends and businessmen, so that the boss will have face.
Of course, traditional enterprises have many levels of power, and editors can’t do much, so official accounts and video accounts can easily be led by leaders with traditional thinking to become internal corporate journals on the public platform, and become a platform for companies to enjoy themselves.
Self-healing, how can the reading volume increase! As a result, the editor who has both content and operation positions has become the object of approval.
There are two situations in the editor group, either they leave, or Lao Tzu quits the job;
Either buy traffic, you don’t want to read, then I spend money to buy it. In various WeChat operation groups, there are more people selling traffic. The reading volume of 1000 is sometimes as low as 5 yuan, or it means eating two buns less. what.
This is a tragedy. For traditional business owners, although they have strong channel sales, in the era of mobile Internet, they will definitely have a lot of worries about the future profit model, and they want to get more on the official account and video country email list account. influence and voice. But limited to cognition, it is difficult to control, thus causing the loss and fraud of the editor.
As for the editor, most of them are a new generation who grew up in the Internet environment. They really want to gain a sense of accomplishment in new media. However, due to the small audience circle of traditional 2B enterprises, special products, not easy to spread, and the lack of authority given by the boss, etc. The enterprise number in the hand becomes a tasteless rib.
When encountering these problems, is there no solution? of course not. Knowing the problem, it just provides ideas for solving the problem.
If the boss has insufficient knowledge, then summarize a set of WeChat new media operation ideas for 2B enterprises to convince the boss;
The content of 2B corporate official accounts and video accounts is not easy to spread, so we need to subdivide the communication channels and reasons to accurately locate the content.